AI USE CASES

AI use cases: six concrete workflows with systems, owners and human control.

A useful AI use case starts with a problem and a verifiable outcome. These pages separate bounded problem intent—complaint, validation, follow-up, exception, booking or document—from automation landings, specialist roles and system integrations.

6operational patterns with steps and controls

These are not ready-to-activate automations; they are reference designs that require adaptation.

OPERATIONAL PATTERNS

Six use cases with distinct intent ownership

Each pattern defines its input, steps, systems, limits and metrics. Where a related Growth landing exists, it keeps commercial automation intent while the use case stays focused on the bounded problem or outcome.

USE CASE · CUSTOMER ISSUES1 human point

Resolve customer issues and complaints across multiple systems

Customer issue resolution with AI works when the system can verify identity, order or service, policy and real status before proposing an action. Missing data, contradictions or higher-impact compensation move the case to a person.

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USE CASE · INVOICE VALIDATION1 human point

Validate invoices before approval, posting or escalation

Invoice validation with AI can extract and compare fields, detect duplicates and check rules against authorised sources. Approving payment, taking financial risk or resolving a material discrepancy are separate authorities.

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USE CASE · SALES FOLLOW UP1 human point

Maintain sales follow-up and CRM without turning it into spam

An AI-assisted sales-follow-up flow can summarise context, update CRM, propose the next action and prepare drafts. Sending, frequency, claims, negotiation and commercial commitments remain subject to policy and human authority.

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USE CASE · ORDER EXCEPTIONS1 human point

Manage order exceptions when orders leave the happy path

Order exception management with AI is useful when an issue crosses ecommerce, ERP, inventory, shipping and support. AI can assemble the state and prepare a resolution, but it must not invent inventory or assume change, replacement or refund authority.

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USE CASE · TRAVEL BOOKING MANAGEMENT1 human point

Manage a travel booking from inquiry to confirmation

Travel booking management with AI can structure the request, check authorised availability, prepare options, collect data and coordinate confirmation. Price, terms and confirmed status must always come back to the source that actually governs them.

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USE CASE · DOCUMENT WORKFLOW AUTOMATION1 human point

Automate document workflows with administrative controls

Document workflow automation with AI can classify documents, extract fields and prepare updates when every value retains provenance and confidence. Sensitive, incomplete or low-confidence data should be validated before becoming an authoritative record.

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DESIGN CRITERIA

What every use case should make clear

01

What comes in

The event, request, document or signal that starts the process.

02

Who does what

We separate automatable steps, assisted work and decisions that remain under human responsibility.

03

How it is validated

Metrics are compared with a real baseline; examples are not guaranteed outcomes.

APPLY IT TO YOUR PROCESS

Want to apply one of these patterns to your real process?

Use the Process Analyzer to map the before and after, or the Team Builder to identify an initial composition.