OPERATIONAL PATTERNS
Six use cases with distinct intent ownership
Each pattern defines its input, steps, systems, limits and metrics. Where a related Growth landing exists, it keeps commercial automation intent while the use case stays focused on the bounded problem or outcome.
USE CASE · CUSTOMER ISSUES1 human point
Resolve customer issues and complaints across multiple systems
Customer issue resolution with AI works when the system can verify identity, order or service, policy and real status before proposing an action. Missing data, contradictions or higher-impact compensation move the case to a person.
AutomatableAssistedHuman
View complete process →USE CASE · INVOICE VALIDATION1 human point
Validate invoices before approval, posting or escalation
Invoice validation with AI can extract and compare fields, detect duplicates and check rules against authorised sources. Approving payment, taking financial risk or resolving a material discrepancy are separate authorities.
AutomatableAssistedHuman
View complete process →USE CASE · SALES FOLLOW UP1 human point
Maintain sales follow-up and CRM without turning it into spam
An AI-assisted sales-follow-up flow can summarise context, update CRM, propose the next action and prepare drafts. Sending, frequency, claims, negotiation and commercial commitments remain subject to policy and human authority.
AutomatableAssistedHuman
View complete process →USE CASE · ORDER EXCEPTIONS1 human point
Manage order exceptions when orders leave the happy path
Order exception management with AI is useful when an issue crosses ecommerce, ERP, inventory, shipping and support. AI can assemble the state and prepare a resolution, but it must not invent inventory or assume change, replacement or refund authority.
AutomatableAssistedHuman
View complete process →USE CASE · TRAVEL BOOKING MANAGEMENT1 human point
Manage a travel booking from inquiry to confirmation
Travel booking management with AI can structure the request, check authorised availability, prepare options, collect data and coordinate confirmation. Price, terms and confirmed status must always come back to the source that actually governs them.
AutomatableAssistedHuman
View complete process →USE CASE · DOCUMENT WORKFLOW AUTOMATION1 human point
Automate document workflows with administrative controls
Document workflow automation with AI can classify documents, extract fields and prepare updates when every value retains provenance and confidence. Sensitive, incomplete or low-confidence data should be validated before becoming an authoritative record.
AutomatableAssistedHuman
View complete process →